Managing commercial sponsorships for podcasts and social platforms

Sloane Management looks after the commercial side of sponsorships for established business creators, taking the parts that are often time-consuming or uncomfortable and handling them properly on your behalf.

In practice, this means identifying and approaching brands that are genuinely aligned, packaging sponsorship opportunities clearly, pricing and negotiating with confidence, and managing contracts, invoicing, timelines, and delivery from start to finish. We act as a steady point of contact throughout the process, keeping everything organised and moving smoothly.

You stay focused on your work and your audience, while we make sure that work is valued and paid for in a way that feels fair and sustainable.

About Sloane

Sloane Management was created to sit quietly behind the scenes, handling sponsorships properly for business creators who have already done the hard work of building trust and credibility.

Sloane Management is shaped by six years of experience working commercially with brands. We bring a business-first, organised approach to sponsorship management, with a focus on clarity, professionalism, and long-term value. The focus is on making monetisation of your podcast and platforms feel straightforward, sustainable, and well supported over the long term.

  • We work with ambitious, driven female business owners who host podcasts or publish business-focused content and have built a trusted audience over time. Most of the creators we work with simply don’t want to spend their energy researching, pitching, selling, negotiating, following up, or working out what to charge.

    If you’ve ever found yourself thinking that your platform could earn more, but you don’t have the headspace to deal with the commercial side of it properly, that’s exactly where we come in.

  • Many brilliant business creators are either under-monetised or handling sponsorships in a very ad-hoc way, often because sponsorships require confidence around pricing, time to follow up properly, comfort negotiating, and clear boundaries.

    Sloane Management exists to bring structure, clarity, and calm to that process, without changing your voice, your values, or the relationship you’ve built with your audience. The aim is not to push partnerships for the sake of it, but to make monetisation feel considered, straightforward, and well managed.

  • We don’t believe in scattergun placements or forcing partnerships that don’t fit. Instead, we take a considered approach that prioritises a small, curated roster, long-term relationships over one-off deals, and partnerships that feel natural.

    This approach keeps sponsorships effective while protecting the trust creators have built with their audiences.

Our Process

We represent a small number of creators at any one time so that sponsorships are handled with care rather than volume. We package and sell sponsorships across your podcast and any supporting platforms, manage the commercial side from start to finish, and ensure you’re paid cleanly and consistently.

We work on commission, which means our incentives are fully aligned. If we don’t bring in sponsorships, you don’t pay, and there’s no pressure to commit to something that doesn’t feel right.

We start by understanding your podcast and any supporting platforms, the audience you’ve built, and the kind of brands that make sense for you to work with. This allows us to position your platform clearly and make sure any partnerships feel aligned with your voice, values, and audience expectations.

We get clear on your audience

We handle the commercial side of sponsorships on your behalf, from identifying and approaching suitable brands, to packaging opportunities clearly, setting and negotiating fees that reflect the value of your platform, and managing contracts, timelines, and invoicing. Throughout the process, we act as the main point of contact, keeping everything organised and straightforward for everyone involved.

We manage sponsorships end to end

You focus on your work, and get paid properly

You stay focused on creating, running your business, and serving your audience, while we make sure sponsorships run smoothly and you’re paid fairly and consistently. We work on a commission basis, so our incentives are aligned, and if we don’t bring in sponsorships, you don’t pay.

Testimonials

“So easy to deal with. Your communication is clear and straightforward. Your automations make for a seamless experience and you’re the perfect combination of personable and professional.”

— KATE, angle aesthetics

“Your communication and the systems you have in place are brilliant. I like to be guided through the process as I find it to be a more high-end professional service, which is exactly what you deliver. Your onboarding process is clear and easy to follow.”

— EMILY, VIBRAS creative STUDIO

“Not only is Hannah super talented, but she has a kind and warm nature that makes her a pleasure to work with and be around.”

— GEORGINA, FARQ MEDIA

“Working with you is a fantastic experience. You are proactive, highly organised and responsive. Not only are you incredibly talented, but you are also a joy to work with.”

— SOPHIE, sophie paterson interiors

“It is such a lovely experience working with you. You’re super quick on communications and responsive throughout. You have made myself and the team feel completely at ease and relaxed that you have everything under control.”

— KATRINA, SUMMIT BRANDS

“It’s a pleasure working with you. You are calm, professional and easy to work with. Communication is clear, timely and makes the whole process really smooth. You pay great attention to detail and we appreciate how collaborative you are and how you take the time to listen to our vision.”

— JULIETTE, JULIETTE BRYNE INTERIORS

Contact us

If you host a podcast or run a business-focused platform and would like the commercial side of sponsorships handled properly, use the form below to tell us a little about your work. We’ll review every enquiry and come back to you if it feels aligned.

FAQ

  • We work with female business owners who host podcasts or publish business-focused content and have built a trusted audience over time. Most of the creators we work with are also running businesses alongside their platforms and want sponsorships handled properly, without it becoming another thing on their to-do list.

  • No. Audience quality, clarity and trust matter far more than size. We’re interested in how well you speak to your audience and how aligned potential partnerships would feel, rather than chasing numbers for the sake of it.

  • We manage the commercial side of sponsorships end to end. This includes identifying and approaching aligned brands, packaging sponsorship opportunities, setting and negotiating fees that reflect the value of your platform, and handling contracts, timelines, invoicing and delivery. You remain fully in control of your content and voice at all times.

  • Absolutely. No partnerships are agreed without your approval. We prioritise alignment and audience trust, and you always have the final say on whether a brand feels right for you and your platform.

  • We work on a commission basis. That means there are no upfront fees and no retainers. If we don’t bring in sponsorships, you don’t pay. Our incentives are fully aligned with yours.

  • No long-term lock-ins. We believe the relationship should earn its place. We start with a straightforward agreement that allows both sides to assess fit without pressure.

  • No. Our role is to support your existing platform, not reshape it. We focus on partnerships that feel natural within your content and respectful of the relationship you’ve built with your audience.

  • Podcasts are often the core platform, but we also manage sponsorships across supporting platforms such as newsletters or social channels where appropriate. The aim is to package your platforms thoughtfully rather than treating everything in isolation.

  • That’s absolutely fine. Many creators come to us knowing their platform has value but not feeling confident about pricing, outreach or negotiation. We’ll talk through what’s realistic and appropriate for your platform before moving forward.

  • We also manage inbound enquiries as well as proactive outreach. Having someone handle responses, pricing and follow-up often leads to better outcomes and less back-and-forth for you.

  • The first step is simply a conversation. We’ll talk through your platform, your audience and whether working together would make sense. There’s no obligation and no pressure to move forward unless it feels right. Simply fill out the contact form below to get started.